Has Netflix Finally Switched Into a Higher Gear in This Major Market?
Online video streaming demand has surged in India amid the novel coronavirus-induced lockdown, and Netflix (NASDAQ: NFLX) is benefitting from the change despite its premium pricing structure. Third-party reports that have emerged over the past few weeks make it clear that the video streaming giant's focus on generating India-specific content and luring more users through attractive pricing plans is giving it a boost in this lucrative market.
Let's take a closer look at how Netflix's grand plan of getting 100 million subscribers from India seems to be gaining traction.
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Source Fool.com
