Health Insurance Innovations Punches Back, Rallies 11.6% Today
Health Insurance Innovations (NASDAQ: HIIQ) is battling back against short-sellers who've been questioning the viability of its business model. Today, the company issued encouraging preliminary third-quarter financials and announced a new share-repurchase program, sending shares 11.6% higher.
Health Insurance Innovations markets short-term health insurance and hospital indemnity plans online and through third-party distributors. There's been significant demand growth for these plans over the past few years. However, short-sellers have recently been questioning the company's marketing approach and worrying over its future.
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Source: Fool.com
