Heineken Pushes Premium and Non-Alcoholic Brands
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With high inflation and rising interest rates, people are learning how to scrimp again... just not on beer, Heineken says.
The Dutch brand upped its marketing spending in 2022, particularly on its premium products. Despite the increased cost of living, well, pretty much everywhere, "budget" does not seem to be in these drinkers' vocabularies.
Source Fool.com
