Heineken's Sales Slow as Retail Customers Push Back on Prices
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It's not called beer money for nothing.
Dutch mega-brewer Heineken began increasing its prices by more than 12% last year to offset higher production, ingredient, and energy costs. The hope was that drinkers would remain loyal. But inflation has finally become too much for consumers, especially in important Asian-Pacific markets. And it's not just a Heineken -- or even beer industry -- problem. The entire retail sector is facing a wave of customers turning away from their favorite, but now higher-priced, brands.
Source Fool.com
