Here’s How Apple Inc. Could Price New iPhone Models in 2018
Next year, Apple (NASDAQ: AAPL) is expected to launch three new iPhones. The lowest-cost model appears to be a phone with a 6-inch liquid crystal display, the mid-priced model should be a direct successor to this year's iPhone X with a 5.85-inch display, and the highest-priced iPhone should be a larger version of the mid-priced phone, sporting a 6.46-inch display.
Let's consider how Apple might price these new iPhones, and why such a pricing structure would make a lot of sense for Apple's business.
Image source: Apple.
Source: Fool.com
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