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Here's How MercadoLibre Cracked the Digital Payments Code in a Cash-Based Society

TheMotleyFool

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Here's How MercadoLibre Cracked the Digital Payments Code in a Cash-Based Society

A large percentage of the population in Latin America doesn't have a checking account or credit card. This presented e-commerce provider MercadoLibre (NASDAQ: MELI) with a significant challenge. How could it get people to pay for digital transactions? By thinking outside the box, the company was able to turn a hurdle into a massive opportunity.

On this episode of Fool Live from Nov. 4, "The Wrap" host Jason Hall and Fool.com contributors Danny Vena and Asit Sharma discuss how MercadoLibre addressed the payments conundrum.

Source Fool.com

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