Here's How the Wine Industry Is Answering Seltzer Mania
Wine sales in the United States fell last year for the first time in 25 years.
The culprit behind the decline isn't easy to pin down. Tariffs haven't helped the industry, to be sure, but interest in this sliver of the booze market has been weakening for some time, perhaps reflecting societal changes in tastes. Ditto for beer -- even in the United States -- where sales of suds have declined for four years. The advent of so-called hard seltzers has been stunning with sales more than tripling in 2019. However, the young seltzer category only accounts for less than 3% of the alcohol industry's annual sales in the U.S., which surely can't upend wine's long-lived hold, right?
Actually, it can, and it probably did. Wine companies have an answer, though, and it seems they're ready to make the most of it.
Source Fool.com
