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Here's What Made The Rubicon Project Stock Go Higher on Wednesday

TheMotleyFool

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Here's What Made The Rubicon Project Stock Go Higher on Wednesday

Shares of The Rubicon Project (NYSE: RUBI) flew higher on Wednesday, and quite unexpectedly as the company didn't report any news. Even still, the stock was a whopping 16% higher at 3:15 p.m. EDT.

However, advertising-technology company Criteo did have news today. While it's a different business, the positive trends it's noticing could equally benefit other ad-tech companies like The Rubicon Project and The Trade Desk.

Image source: Getty Images.

Source Fool.com

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