Here's the Single Biggest Takeaway From Apple's Product Reveal
Some things are as sure as the changing of the seasons, and one thing that Apple (NASDAQ: AAPL) fans have come to expect is the company's annual keynote address and product reveal in September. Another thing that has been consistent over the years is the newly updated iPhone that debuts at the event. While there have occasionally been big upgrades, more often than not the iPhone gets incremental upgrades, and in recent years, a corresponding increase in price.
While the event this week provided many of the superlatives and incremental improvements that investors have come to expect, there was one noticeable shift in tone from previous events that was evident across several of Apple's product announcements -- the company now appears willing to compete on price.
Tim Cook on stage during Apple's annual iPhone event. Image source: Apple.
Source Fool.com
