Hey Roku Investors: Celebrate the Price Hikes
It's getting pricier to keep all of your premium streaming services, and that's actually welcome news for (NASDAQ: ROKU) shareholders.
Comcast's (NASDAQ: CMCSA) Peacock became the latest platform to increase its pricing. The media and connectivity company announced on Tuesday that the monthly rate for its ad-supported Peacock Premium will increase by $1 to $5.99. The commercial-free Peacock Premium Plus will now set you back $11.99 a month, a $2 increase.
Roku might not seem like a beneficiary at first. If a direct-to-consumer app becomes more expensive, it will likely price out some viewers. Premium streaming could become less popular, and that's problematic for Roku, North America's leading streaming hub, which served more than 25 billion hours of content to its users through the first three months of this year.
Source Fool.com
Roku Stock
Currently there is a rather positive sentiment for Roku with 29 Buy predictions and 7 Sell predictions.
With a target price of 93 € there is a hugely positive potential of 71.37% for Roku compared to the current price of 54.27 €.
