Holiday Marketing Tricks: Using Scarcity and Urgency Against Us
In this episode of Motley Fool Answers, Alison Southwick and Robert Brokamp bring you a December warning at least as important as the one given by Jacob Marley: Beware! Advertising gurus and marketing maestros have peered into your psyche and they know how to make you buy. And buy. And buy more. And every year, when shopping season arrives, they pull out every tool in their arsenal.
But knowing how you're being manipulated at least gives you a fighting chance. First up, they discuss how companies play on a phenomenon so common that it has its own acronym: FOMO, a.k.a. "fear of missing out."
A full transcript follows the video.
Source: Fool.com
