How Amazon Is Becoming a Digital Ad Titan
Amazon (NASDAQ: AMZN) has already achieved incredible success in e-commerce and cloud computing. In the last few years, the company has gained ground in digital advertising as well -- a market that is expected to exceed $500 billion in value by 2024, according to eMarketer.
This sizable and rapidly expanding opportunity could be Amazon's next big business. Here's what investors should know about this tech company's digital advertising efforts.
Amazon Publisher Services is a suite of tools that help content owners (websites, mobile apps, video) monetize their ad inventory. This includes Amazon's two ad marketplaces, which integrate with over 20 supply-side platforms (SSPs) to help publishers of all sizes reach a wide audience of ad buyers. Amazon also provides publishers with access to its exclusive shopping data, which can help them tweak content to improve user traffic and maximize value to marketers.
Source Fool.com
