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How Apple's Services Business Has Evolved Over the Past Decade


Back in 2010, Apple's (NASDAQ: AAPL) services business was so immaterial to the big picture that it was aggregated within a larger segment called "iTunes, Software, and Services." The company's most prominent service at the time was AppleCare, an extended warranty program, while the bulk of that segment's revenue came from digital music sales and apps. Apple wouldn't introduce in-app subscriptions in the App Store until 2011.

We're now just days away from the end of the 2010s, which provides an opportunity to look back over the past decade and see how things have evolved. In the technology industry, 10 years is an eternity -- and a lot has changed.

Image source: Apple.

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Source Fool.com

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