How Disney+ Could Boost Toy Sales at Hasbro
Hasbro (NASDAQ: HAS) entered the COVID-19 crisis with good business momentum. In the fourth quarter of last year, the partner brands segment, which includes sales of licensed toys from Walt Disney (NYSE: DIS), exploded with 50% year-over-year growth. That tremendous performance was driven by a robust content slate from the House of Mouse, including the release of Frozen 2, Star Wars: The Rise of Skywalker, and The Mandalorian on the new streaming service, Disney+. These new releases drove strong engagement with licensed entertainment properties for Hasbro such as Star Wars lightsabers and the Arendelle Castle from Frozen.
While Disney is currently in a mess with its theme parks closed, Disney+ is growing with 50 million subscribers as of March. That's nearly double what Disney reported in early February. During Hasbro's fourth-quarter conference call in February, management discussed how the popularity of Disney's content and the growth of Disney+ could benefit the toy maker in the long run.
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Source Fool.com
