How Fitbit Inc. Might Come Back From the Dead
Many investors have left Fitbit (NYSE: FIT) for dead. The stock plunged more than 60% over the past 12 months due to its slowing sales growth and widening losses, and now trades 70% below its IPO price. Fitbit also lost its crown as the world's top wearables maker to Xiaomi and Apple (NASDAQ: AAPL), according to IDC, and is struggling to widen its moat against an ever-growing list of fitness tracker makers.
I'm still bearish on Fitbit's future, but I think investors shouldn't overlook four ways it could still come back from the dead.
Professional volleyball player Gabby Reece wears a Fitbit Surge. Source: Fitbit.
Source: Fool.com
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