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How Fitbit's Smartwatch Looks to Pump Up the Business

TheMotleyFool

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How Fitbit's Smartwatch Looks to Pump Up the Business

Fitness tracker company Fitbit (NYSE: FIT) announced its long-anticipated Ionic smartwatch at the end of August. While Fitbit's stock has seen a positive bump since the announcement, it is still down more than 50% over the past 12 months.