How Keurig Dr Pepper Used Tech to Survive the Pandemic Supply Volatility
One day everything was normal. The next, the coronavirus was declared a global pandemic and consumer behavior completely changed overnight. And companies didn't know what to do. Would demand be stronger or weaker because of the COVID-19 pandemic? An incorrect prediction would severely hurt the business.
Fortunately, beverage giant Keurig Dr Pepper (NASDAQ: KDP) wasn't flying blind when it came to coffee demand. Thanks to the tech in its newer lines of Keurig coffee brewers, the company had a pretty good idea of how much coffee it was going to sell and appropriately adjusted supply to meet demand.
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Source Fool.com
