How Nike and Starbucks' Global Strategies Keep Them Ahead of Competitors
I'm writing this as I sit in a Starbucks (NASDAQ: SBUX) cafe at Charles De Gaulle Airport in Paris, and while the language is different, the experience is very much the same. Many of the high-end luxury shops are understandably quiet, but Starbucks is hopping. It seems like everyone knows that here, you'll get a quality cup of coffee in a relaxed environment and a table for your laptop.
This idea of getting a consistently quality product, no matter where one is in the world, seems to translate across countries and cultures. Many large U.S. companies, such as Nike (NYSE: NKE) are catching on. By focusing on a wider global audience, these companies stand to benefit from new opportunities and strengthened revenue streams in the decade ahead.
Image Source: Starbucks.
Source Fool.com
