How Peloton Is About to Suck the Air Out of the Interactive Home Fitness Industry
Peloton Interactive (NASDAQ: PTON) is making big moves that are likely to significantly change the interactive home fitness industry. By offering much lower price points for its popular bikes and treadmills, the company is making it more affordable to join the Peloton ecosystem. That's making life difficult for its smaller competitors.
But there's an even more dramatic move to yet to be announced.
On Sept. 8, Peloton introduced a new, more expensive Bike+ and dropped the price of the existing Bike by $350 to $1,895. At the same time, it announced a new, less expensive Tread and renamed the existing, more expensive treadmill the Tread+.
Source Fool.com
