How Planet Fitness Survives a Post-Coronavirus World
My first article as a proud Motley Fool team member was a bullish piece on Planet Fitness (NYSE: PLNT). Since the call, the company has added close to 60% in equity value, and I think the move is just beginning. With another month of coronavirus in the past, I am as confident as ever in the future success of this company. Let's unpack why.
Like other service retailers, Planet Fitness is rather shielded from the threat of e-commerce. Its offering is not something easy to emulate at home. I can buy a hat, goldfish or even car all from the comfortable seat of a couch. But I can't really go to the gym from home.
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Source Fool.com
