How Procter & Gamble Is Getting Consumers to Pay More
Inflation is top of mind today for consumers and investors. For consumer products companies like Procter & Gamble (NYSE: PG), the aim is basically to push through rising prices without consumers trading down to lower-priced options.
Some companies handle this better than others and, so far, P&G appears to be doing an excellent job of getting consumers to pay more. Here's how.
Consumer staples companies have a great deal of experience when it comes to raising prices. Right now, the issue is all about offsetting inflation, but hiking prices is basically one of their key mechanisms for growing the top line. There are "good" ways and "bad" ways to do it.
Source Fool.com
