How Roku Keeps Growing Average Time Spent on Its Platform
Roku (NASDAQ: ROKU) ended its streak of five consecutive quarters of accelerating streaming hours when it reported an increase of only 72% year over year in the second quarter. Still, with active account growth of 39% last quarter, users are spending more and more time on Roku's platform. The average user now spends about 3.5 hours per day streaming video on Roku devices.
Roku's users are more engaged, on average, than its competitors, including Amazon's (NASDAQ: AMZN) Fire TV users. And there are a few good reasons to expect engagement levels to continue increasing.
Image source: Roku.
Source Fool.com
