How Roku and Other Advertising Technology Companies Are Upending Traditional TV
In late February, I wrote an article that suggested that Comcast (NASDAQ: CMCSA) -- parent to NBCUniversal and ultimate owner of new streaming service called Peacock -- was in a league of its own in terms of next-generation advertising technology. It didn't look like any other streaming media name would be able to catch up.
I may have been wrong. Just within the past few days, Roku (NASDAQ: ROKU), Tubi, and Walt Disney (NYSE: DIS) division Hulu all unveiled new technologies that will make the most of their ad-supported streaming platforms.
Beyond the threat to Comcast, though, the arrival of these three much-needed tools suggests we're nearing the pivot point for streaming video as a mainstream advertising platform.
Source Fool.com
