How Roku's Transforming Its Most Important Product
Roku (NASDAQ: ROKU) introduced the free, ad-supported Roku Channel in late 2017. Over the last three years, it's seen a lot of changes, most of them behind the scenes. The company originally licensed much of the content available on The Roku Channel before it was able to secure revenue-sharing agreements with more media companies to put their content on the streaming service.
More recently, it's been able to secure rights to content for The Roku Channel as part of its distribution agreements for mainstream services from big media companies like Comcast (NASDAQ: CMCSA) and others, according to a report from The Wall Street Journal.
Image source: Roku.
Source Fool.com
