How Starbucks Monetizes the Holidays Around the World
Starbucks (NASDAQ: SBUX) has mastered the art of the limited-time offer (LTO). The company has a number of drinks for each season that it rotates onto its menu, and customers love them. That tactic works best during the fall, when audiences in the United States go mad for its Pumpkin Spice Latte (PSL) and during the Christmas holiday season, when it brings back a number of customer favorites.
The coffee chain has honed its LTO game in the U.S., but it now uses the tactic around the world. It does not, however, simply use the same tried-and-true drinks that Americans love in every market. Instead, the cafe company leverages its local knowledge for some truly unique beverages.
The Snowman Dark Mocha is only being offered in Hong Kong. Image source: Starbucks.
Source Fool.com
