How Tesla's Engineering-First Approach Beats the Competition
When was the last time you saw a Tesla (NASDAQ: TSLA) advertisement? That's right -- never. CEO Elon Musk doesn't believe in it, as highlighted in his 2019 tweet: "Tesla does not advertise or pay for endorsements. Instead, we use that money to make the product great." Imagine if a legacy automaker like Ford or Toyota had technology like full self-driving vehicles; you'd never see the end of it on television.
Tesla funnels this capital usually spent on advertising into research and development (R&D) to improve its vehicles. With Elon Musk being an engineer, this approach shouldn't surprise anyone.
Source Fool.com
