Hulu Goes After Netflix Users With a Cheaper Subscription Deal

Neither Hulu nor Netflix (NASDAQ: NFLX) requires subscribers to commit to any sort of contract. That means customers can come and go as they will, dropping a subscription once they have watched a show or shows, then coming back when something else entices them.

That lack of contractual commitment creates a sort of Wild West environment. Streaming services like Netflix and Hulu not only compete for the people who don't subscribe to any video-on-demand offering, they also fight to get consumers to add a second, and to get existing subscribers of their rivals to switch.

Hulu, which is owned by Comcast, Time Warner, Walt Disney, and Fox, is targeting all three of those groups with a new offer to both new and eligible returning subscribers. The company also appears to be making an effort to one-up its rival by going cheap at a time when Netflix is raising prices.

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Source: Fool.com