Instagram's Revenue Could Overtake the Rest of Facebook's by 2022
Facebook (NASDAQ: FB) bought Instagram for about $1 billion in 2012. A decade after that, it might produce nearly $59 billion in ad revenue and account for the majority of Facebook's business, according to a recent eMarketer forecast.
Earlier this year, I wrote about why Instagram has so much potential to generate more ad spending than its parent company's flagship platform. It already generated about $20 billion last year. With a younger, more engaged, brand-focused audience, Instagram presents a lot more potential value for advertisers than Facebook.
But it's not just Facebook that Instagram has the potential to outperform. Instagram may be a better source for incremental ad dollars than any other digital advertising source in the world. eMarketer expects Instagram to capture 28% of net new global digital ad spending between 2019 and 2022.
Source Fool.com
