Is 2018 the Year Philip Morris Owns the E-Cig Market?
Next year could be the year the entire electronic cigarette market is turned upside down. The leading devices on the market at the start of 2018 could become second-tier ones by the end, and Philip Morris International (NYSE: PM) could end up dominating the entire field.
It's not hyperbole to say so. While the JUUL electronic cigarette device has come out of nowhere to topple Reynolds American's Vuse as the best-selling e-cig on the market, the landscape may shift once again if Philip Morris' gets FDA approval to market its heat-not-burn iQOS device.
Image source: Getty Images.
Source: Fool.com
Philip Morris International Stock
€113.50
0.670%
We see a rather positive sentiment for Philip Morris International with 13 Buy predictions and 1 Sell predictions.
On the other hand, the target price of 108 € is below the current price of 113.5 € for Philip Morris International, so the potential is actually -4.85%.
