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Is Baozun Stock a Buy?


Last May, I claimed Baozun (NASDAQ: BZUN) was a promising growth play for investors who could ride out the near-term volatility. Since I made that call, share prices for the Chinese e-commerce services provider have risen about 80%.

Let's take a fresh look at Baozun's business to see if its stock is still worth buying ahead of the upcoming release of its fourth-quarter earnings report on March 4.

When Baozun went public back in 2015, many analysts casually dubbed it the "Shopify (NYSE: SHOP) of China". However, the two companies run completely different business models.

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Source Fool.com

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