Is Blue Apron's Best Chance of Surivival an Acquisition?
Meal kit delivery should continue to thrive, but Blue Apron (NYSE: APRN) may not. After supermarket chain Albertson's announced it was buying rival Plated, it's probably (long past) time for Blue Apron to also seek a partner.
It hasn't been a good year for meal kit delivery leader Blue Apron. Despite owning 20% of the market, it's gone from hero to zero in no time flat. Its IPO was a mess thanks to Amazon.com (NASDAQ: AMZN) buying Whole Foods Market and the potential competition it represented; its earnings reports show rapidly decelerating revenue growth; and now rivals are either getting acquired or are entering into strategic partnerships.
It may be that despite the potential for industry growth, it could be a market that a stand-alone meal delivery company can't navigate by itself.
Source: Fool.com
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