Is Boston Beer in Danger of Losing Its Craft Beer Status?
Boston Beer's (NYSE: SAM) success with hard seltzer is not only pushing its own sales into the stratosphere, but it's also responsible for the influx of other brewers developing their own seltzer brands.
It's possible Anheuser-Busch InBev's three new hard seltzer offerings and competition from the new Corona Seltzer from Constellation Brands will eat away at some of the Boston Beer's Truly market share, but the craft brewer saw depletions, or sales to distributors and retailers, surge 19% in the fourth quarter.
It helped make 2019 one of its best years ever, but it also puts at risk its status of being a craft brewer.
Source Fool.com
