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Is Bumble Stock a Buy Now?

TheMotleyFool

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Is Bumble Stock a Buy Now?: https://g.foolcdn.com/editorial/images/740366/person-holding-a-smartphone-and-a-mug.jpg

The online dating market is competitive, with several companies looking for ways to distinguish themselves from the pack. Bumble (NASDAQ: BMBL) is one of the leaders in the space. It has sought to attract customers by putting women in charge of initiating conversations.

Bumble's goal to empower women has seen success within its namesake app, but that hasn't been enough to keep the stock afloat over the past year. Bumble's shares are down by roughly 40% over the trailing-12-month period. Is now a good time to invest in the company?