Is Constellation Brands Coronavirus Confusion Really Growing?
Constellation Brands (NYSE: STZ) seems to still have a problem with guilt by association. Despite there being no link between its Corona brand of Mexican beer and the coronavirus outbreak, some consumers are apparently still confusing the two and are supposedly swearing off the beer in increasing numbers.
A survey of hundreds of U.S. adult beer drinkers by independent PR firm 5W Public Relations found 38% would not buy Corona beer under any circumstances now, and 16% of them were confused about the brand's association with the virus.
However, beer drinkers who already drink Corona seem to understand the two are not related, as only 4% say they won't drink the beer now. Even so, they apparently think there is some stigma attached to it, as 14% said they would refrain from ordering it while out in public.
Source Fool.com
