Is Etsy Stock a Buy?
At first glance, one might think of Etsy (NASDAQ: ETSY) as merely a sales platform like Shopify where artisans happen to congregate. However, those who view Etsy as only sales software overlook a more profound competitive advantage that has drawn sellers, buyers, and stockholders alike. As Etsy continues to realize more of this potential, it has transformed its stock's value proposition.
Etsy defines itself as a "vibrant community of real people connecting over special goods." The site connects sellers with millions of buyers interest in its specialized products.
Moreover, Etsy will not let anyone sell on its platform. To get on, one must sell handmade goods, vintage products, or craft supplies. Etsy will help its sellers set up a website, arrange billing, and even help resolve billing disputes should they arise.
Source Fool.com
