Is Groupon Stock a Buy?
There was a time when daily deals site Groupon (NASDAQ: GRPN) was seen as the shape of things to come for the e-commerce arena. Consumers didn't have a way of exploring all their local deals, and small, consumer-facing companies didn't have an effective means of connecting with nearby shoppers. Groupon was that much-needed digital marketplace when it first launched in 2008.
Much has changed in the meantime but not in the way many investors imagined. Rather than evolving with Groupon, consumers and small businesses have evolved around it. The company's top line has not only been shrinking since 2015, but its decline has accelerated over time. Ditto for its rather erratic income.
These two downtrends should keep Groupon off of anybody's buy list despite relatively rosy growth projections.
Source Fool.com
