Is Intuit Stock a Buy?
With the arrival of a new year comes the flurry of activity that is tax season. For many investors, Intuit (NASDAQ: INTU) -- the parent company of QuickBooks, TurboTax, and Mint -- and its stock might come to mind. But this financial services company is more than just an investment play on tax season: Fintech is busting down old barriers between historically partitioned financial services, and Intuit looks poised to benefit -- although it may not be the most exciting stock in this space.
Though many consumers and small businesses were dealt an incredibly difficult hand by the pandemic, Intuit was an integral part of helping many to bridge the troubled waters that were 2020. QuickBooks and TurboTax offer a myriad of tools to automate and simplify business and personal finance admin using AI. Mint and Turbo help millions of households manage their budgets, monitor their credit scores, and connect with the right financial products for their situations -- and the recent announcement that the company would purchase former rival Credit Karma will only build on Intuit's strength on this front.
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Source Fool.com
