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Is It Time to Stop Thinking of Philip Morris International as a Cigarette Company?


Four years ago, Philip Morris International (NYSE: PM) declared it would pursue a "smoke-free future" in which one day it will be a cigarette-less company. Although critics dismissed the claim as a smokescreen, the global tobacco giant continues proving its sincerity in the attempt.

Last month, Philip Morris told analysts at its investor day conference that by 2025, more than half of its total revenue will come from smoke-free products, well ahead of its previous guidance. That puts the tobacco company on a path to no longer being a cigarette manufacturer sooner than many believed possible, so investors need to consider the implications for its achieving that goal. 

Image source: Philip Morris International.

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Source Fool.com

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