Is It Too Early or Too Late to Buy Roku After an 85% Pop in 2023?
This has been a year of some unlikely market leaders, and one of the biggest surprises is (NASDAQ: ROKU). Shares of the company behind North America's most popular operating system for TV streaming are up 85% in 2023, fueled partly by an 11% surge on Tuesday after announcing an intriguing partnership with Shopify (NYSE: SHOP).
However, as my colleague Will Healy astutely points out, the same Roku stock that's dazzling investors this year is also down 85% since hitting an all-time high this month two years ago. Harkening back to the old Wide World of Sports intro, an investment in Roku embodies both the thrill of victory and the agony of defeat.
Why has Roku nearly doubled this year? Why has it still cratered since peaking two summers ago? More importantly, is it too early or too late to buy Roku stock right now? Let's push the play button on the Roku remote as we dive into all three questions that every investor or potential investor needs to answer.
Source Fool.com
Roku Stock
Currently there is a rather positive sentiment for Roku with 29 Buy predictions and 7 Sell predictions.
With a target price of 93 € there is a hugely positive potential of 71.37% for Roku compared to the current price of 54.27 €.
