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Is It Too Late to Buy Amazon Stock?


Amazon (NASDAQ: AMZN) has been a company to watch this year, with its e-commerce business rebounding from a disastrous 2022 and an increasing position in artificial intelligence (AI). The retail giant's stock has risen some 55% since Jan. 1, as Wall Street has grown increasingly bullish over its long-term prospects.

Founded nearly 30 years ago in 1994, Amazon has come a long way since starting out as an online book retailer out of Seattle. Its online marketplace has made it a household name worldwide, with its stock rising about 700% over the last decade. The company has stumbled over the last year, having to contend with macroeconomic headwinds and declines in consumer spending. However, a return to profitability in its e-commerce business and a burgeoning AI division could take it far over the next five to 10 years. 

So, is it still worth buying Amazon stock, or is it too late? Let's find out.

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Source Fool.com

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