Is Juul Labs' FDA Application Doomed?
Electronic-cigarette industry leader Juul Labs is pulling out all the stops to ensure its pre-market tobacco application (PMTA) will be successful when it is finally submitted by the May 2020 deadline that all e-cig companies must meet.
Even though the positions it is taking often run contrary to its own interests, Juul undoubtedly believes it won't do any good to stand on principle if regulators don't allow its e-cig device to remain on the market. But it might not matter at this point.
Juul voluntarily stopped selling flavored pods, including mint, for its device. Image source: Juul Labs.
Source Fool.com
