Is Roku the Best Way to Invest in Cord-Cutting?
Cord-cutting is a growing trend in the United States. Research firm eMarketer expects nearly 5 million Americans to stop subscribing to cable this year, accelerating from last year. And even if consumers aren't cutting the cord, they're spending less time watching traditional television and more time streaming video or using social media.
I previously argued the best way to invest in cord-cutting is to buy shares of Facebook (NASDAQ: FB) or Google parent company Alphabet (NASDAQ: GOOG) (NASDAQ: GOOGL). But Roku (NASDAQ: ROKU) has since become a publicly traded company, and it makes a great case for being a way to invest in the trend.
Image source: Roku
Source: Fool.com
Roku Stock
€50.47
-0.820%
Currently there is a rather positive sentiment for Roku with 33 Buy predictions and 6 Sell predictions.
With a target price of 93 € there is a hugely positive potential of 84.27% for Roku compared to the current price of 50.47 €.
