Is Shopping America's New Late-Night Secret?
Online shopping makes it not just possible, but also easy to make a purchase at any time for any reason. If you have an account with Amazon.com or any other major retailer, you may be only as far away as a search and a click from buying something.
That's great if you realize late at night that you're running low on toilet paper or need some other vital household product delivered quickly (anywhere from the next day to two days, depending upon the retailer). It's less valuable, however, when the tired, vulnerable, and maybe a little inebriated you decides that -- budget be damned -- you're getting that big-screen TV.
Examples don't have to be that extreme, but late at night is a time that shoppers are likely to make mistakes. And a lot of us are risking that mistake. In fact, 71.6% of consumers admit to buying something after their normal bedtime in the past year, and 60% said they have made an online purchase between midnight and 4 a.m., according to a survey conducted for EachNight.com, which describes itself as "an educational resource that aims to provide readers with research on a variety of sleep topics to help them sleep better."
Source Fool.com
