Is SmileDirectClub Stock a Buy?
Straightening teeth has become big business over the years, and no one knows that better than Align Technology (NASDAQ: ALGN). The top dog in clear dental aligners has treated its shareholders to heady and refreshingly consistent growth. The stock is a 20-bagger over the past 10 years. What happens when a disruptor gets disrupted?
SmileDirectClub (NASDAQ: SDC) has emerged on the scene as a discounter in the niche. It leans on teledentistry to cut out the local dentist or orthodontist in delivering clear dental aligners. But don't judge an IPO by its rookie season. SmileDirectClub went public at $23 last summer, and it's currently trading in the single digits. A lot of things have gone wrong for SmileDirectClub on the way to its 63% haircut, but it does have the potential to bounce back under the right circumstances. Let's open wide and see if SmileDirectClub has what it takes to reward investors for a change at current prices.
Image source: SmileDirectClub.
Source Fool.com
