Is Starbucks' Global Presence Hurting the Company?
With 34,630 stores in 80 different countries, Starbucks (NASDAQ: SBUX) is truly a global enterprise. Caffeine is loved by people everywhere, and by catering to this longstanding trend, Starbucks has become an $82 billion business today that generated $7.6 billion in revenue in the most recent quarter (ended April 3).
Penetrating new markets in the pursuit of growth is a strategy that many consumer brands, including Starbucks, have followed. But thanks to the ongoing coronavirus pandemic, the company is dealing with challenges that highlight just how difficult of an operating environment it is today.
Let's take a closer look at the current state of affairs for the coffeehouse giant.
Source Fool.com
