Is Starbucks Stock a Buy?
Starbucks (NASDAQ: SBUX) has seen its stock hit hard this year. Longtime investors may feel a sense of deja vu, as the store closures and high unemployment feel a lot like the Great Recession of 2008-2009. But the company's underlying health and infrastructure should inspire investor confidence for Starbucks' future.
Just like in 2008, Starbucks is using this opportunity to close underperforming stores, refine a targeted approach, and right-size its store footprint for the future.
In the last few years, the company has influenced consumer behavior with its mobile app strategy and loyalty program. The loyalty rewards program has been hugely effective, growing to 19.4 million active U.S. members, up 15% year over year in the second quarter 2020.
Source Fool.com
