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Is Stitch Fix Stock a Buy?


Investors haven't had a stable reading on the value of Stitch Fix (NASDAQ: SFIX) stock lately. The online apparel seller's shares have been lower by almost 60% -- and higher by nearly 20% -- at different points in 2020.

That range reflects uncertainty about this novel business, which is seeking to disrupt apparel retailing through a subscription selling approach that relies on technologies such as machine learning. There's a lot of potential growth in the industry, but Stitch Fix first has to demonstrate that it can thrive through some difficult selling conditions.

With that bigger picture in mind, let's look at why investors might consider buying this stock today.

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Source Fool.com

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