Is Target’s Sluggish Start to the Year an Opportunity for Long-Term Investors?
Target (NYSE: TGT) shares are down 8.7% since the start of the year. The stock took a hit when this usually "good student" of the retail world reported disappointing holiday sales and, so far, it hasn't recovered. Though this might be a wakeup call for investors, reminding us that even the strongest players are vulnerable to competition or lower demand, this dip in the Target story shouldn't ruin investor appetite for the shares.
Target remains attractive for many reasons: Consumers like the prices and delivery options as well as the e-commerce platform, Target is ramping up offerings like grocery and expanding its successful owned brands, and the company has a track record of positive earnings surprises. Let's explore these reasons a bit more and see what they say about the long-term viability of this retailer.
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Source Fool.com
