Is The IPO of Online Mattress Retailer Casper a Sleeper Opportunity?
The consumer health and wellness trend may be most visible in the food and beverage industry, but the IPO filing for online mattress retailer Casper makes it clear that it's a much broader opportunity than that. The S-1 declares, "We believe sleep is rapidly becoming the third pillar of wellness and ... the business of sleep is growing and evolving into what we call the Sleep Economy."
The mattress maker has some deep-pocketed backers, like Target (NYSE: TGT), which has invested in several rounds of Casper's financing, indicating some shrewd people believe there's a significant opportunity here.
Yet even the smart money can be extremely dumb sometimes, and there are plenty of risks surrounding both the mattress industry and Casper itself, such that investors shouldn't take the threat lying down. Here are some points to consider when determining whether this direct-to-consumer (DTC) mattress retailer is really a sleeper investment opportunity.
Source Fool.com
