Is The Trade Desk Stock a Buy Now?
Few industries are as old and consistent as advertising. While advertising has changed its form many times, it's a part of human culture. Leading the way into the next phase of advertising is The Trade Desk (NASDAQ: TTD), which specializes in digital advertising.
While companies that focus on selling advertising space are subject to the roller coaster of ad demand, The Trade Desk is classified as ad tech company and it doesn't experience the same boom-and-bust cycle. It has also produced solid growth and has a massive market in front of it. So is The Trade Desk a good stock to buy now? Let's find out.
In a typical ad transaction, there's a buyer and a seller. A seller is an entity with ad space, like a website or podcast. The buyers are companies with a product or service they want to publicize. In previous ad delivery applications, a buyer might go straight to the seller and advertise to the masses without knowing which customers it might attract. This created a lot of waste, as a sports warehouse business may not be targeting everyone who reads a newspaper.
Source Fool.com
